Radio: A century informing, entertaining and educating

World Radio Day’s theme in 2024 shines a broad floodlight on Radio’s remarkable past, relevant present and promise of a dynamic future.

Looking Forward to Radio’s Next Century 

The opportunity provided by the 100-year-plus milestone of Radio begs to be trumpeted at full volume. The century is an occasion to proudly celebrate the medium’s extensive virtues and ongoing potency. It comes at an opportune time, as Radio – though statistically popular and enormously trusted by the public – faces increased challenges to audience and revenue numbers from digital platforms, pervasive social media, digital and generational divides, the headwinds of censorship and, for some media, stifling consolidation-induced debt as well as economic hardships exacerbated by a soft advertising market.  

UNESCO invites the worldwide Radio industry in all its many forms – commercial, public, non-profit – to join in this global celebration of the medium at this special and pivotal juncture in its century-spanning journey.

The 2024 observance highlights:

The indelible history of Radio and its powerful impact upon news, drama, music, sports … 

The ongoing utilitarian value of Radio as a relatively free and portable public safety net during emergencies and power outages brought on by natural and human-made disasters such as storms, earthquakes, floods, heat, wildfires, accidents and warfare. 

The continuing democratic value of Radio to serve as a grassroots catalyst for connectedness within underserved groups including immigrant, religious, minority and poverty-stricken populations; and as an instantaneous bellwether of public opinion expressed through the auspices of free speech in the public space. 

UNESCO recognizes and understands the tremendous variety of business models and technological architecture in Radio around the world as well as the independent nature of its companies and organizations, large and small, plus the idiosyncrasies of its on-air personalities. Thus, broadcasters are encouraged to bring their own culture, style and sensibilities to their individual celebrations leading up to and during the February 13 event. 

World Radio Day is also an opportunity for radio stations to connect on-air with fellow broadcasters around the world. UNESCO invites radio stations to take the initiative for such broadcasts.

It is a remarkable achievement for a major mass communications medium to continue its relevancy past 100 years and still be a force for freedom of expression, joy and knowledge. As we proudly tell its story, let’s welcome Radio’s future in the next century.

Source: Text & Image: https://www.unesco.org/en/days/world-radio/radio-next-century