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Advertising has taken on a very important place in business and it has an impact on our daily life, there is no doubt about it.
Newspapers are filled with ads of all kinds, and our TV programmes are interrupted by much publicity that we could do without!
As for the web, it offers a constant flow of things to buy, programmes to join in, clubs to be part of, etc.

What all these have in common is that they describe in a very positive way what they offer. They present a glossy picture of what they want us to choose, to obtain, to adopt.

Those who design the ads, entice us to see things from their point of view and they aim at convincing us that, if we want to be happy, yes, really happy, there is no other way but to take on what is on display!

On this Sunday (4^th of the Year, A) we see Jesus, early on in his life of teaching the crowds. In today’s gospel (Mt.5:1-12), we hear him address the people about that very topic: HAPPINESS. But his words do not describe an appealing picture of what will provide happiness. His speech does not resemble in any way what we are used to when someone wants to have us take on his ways!

Who are the happy people according to Jesus?

• « The poor in spirit,
• the gentle,
• those who mourn,
• those who hunger and thirst for justice,
• the merciful,
• the pure in heart,
• the peacemakers,
• those persecuted in the cause of right. »

The standard definition of happiness is definitely NOT this one!
Fame, riches, power, are most often part of a description of the happy life, not deprivation and persecution.

But then, perhaps our standard needs to be corrected…
Perhaps our values need to be readjusted…
Perhaps our search for happiness needs to be given a new direction…
Perhaps our way of life needs to be more attuned to Jesus’ message… perhaps…

Today may be a good day to start doing that!
And, ‘by the way’ happiness may just find us… in HIS way!

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